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According to an article from Think Progress written by Jessica Goldstein she writes and I quote a contributor Steve Hungsberg, Director of Marketing from Jarden Home Brands, "Elements of this widespread passion for Mason jars are a little puzzling. A Mason jar is clunky and somewhat cumbersome; versatile, but also limiting. They can’t be stacked to save space, like Tupperware or drinking glasses that are narrower at the base than at the lip. They’re breakable. They are heavier and wider than the average wineglass. What’s the continuing appeal?"
“I think a lot of it comes down to nostalgia,” said Hungsberg. “In times when the economy is not so great, people turn to nostalgic things. It’s appealing to know these enduring symbols. The Ball jars have always been made in America. All of those things are appealing to people.”